If you build it, will they come?
San Marcos, CA 92078 Dr. Grace Joely Gardner, the CEO of Human Factors Research, Inc of Lake San Marcos, CA 92078 will be speaking on how to bring the Voice of the Customer into a new or next-generation product development initiative on Tuesday, March 11 6:00pm at the San Diego American Society for Quality (ASQ) meeting to be held at the Country Inn & Suites By Carlson, San Diego North, CA.
- How to get customers lining up to buy from you
- How to innovate beyond expected changes
- How to use VOC research to test the marketplace waters on a strategic concept
- How to get customers to tell you what they will pay extra for
Doctor Gardner is a member of the Education and Training Board of Directors of the American Society for Quality, a non-profit organization well known as the world's leading authority on quality. ASQ is a professional association dedicated to advances in learning, quality improvement, and knowledge exchange to improve business results, and to create better workplaces and communities worldwide.
Human Factors Research, Inc. specializes in Voice of the Customer research, in defining the emotional needs and profiles of customers for their clients and in showing them how to increase business by listening to their customers. Understanding the emotional needs of customers is increasingly becoming the goal of major corporations. The message being sent to consumers, according to Mike Jackson, Vice President for USA Marketing for General Motors was all wrong. “We worried far too much about the sheet metal, color, etc.,” he explained. “What we really needed to worry about was connecting emotionally with our consumers.” (Business Week, 3/26/07)
For more information on the meeting, call 760-510-1166 and ask for Don Chambers.
Contact us for a free consultation and quote.
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